Thrive & Drumstick Invite Adults to Ungrow up This Summer

A new strategic and creative platform for Drumstick by Dentsu Creative, aims to remind Canadians that summer is the perfect time to bring out your inner child. The “Ungrow Up” campaign launched June 27, the first official day of summer vacation for public school kids in Canada.

Based on the insight that kids get everything adults want and take it for granted, namely summer breaks, sleep, and schedules that revolve around them instead of others, the videos show adults indulging in child-like behaviour (with a Drumstick ice cream cone in hand). 

Creative includes social, OLV, Connected TV, and DOOH in English and French, with media handled by Thrive. 

Read full story in Campaign Canada