Hershey and UM Drive Sweet Success with Cookies 'N' Creme in Toronto TTC

UM and Hershey's target Millennials and Gen Z in a new campaign for its Cookies 'N' Creme chocolate bar. The campaign emphasizes the product's unique combination of crunchy cookies and soft cream. The campaign includes TTC streetcar activations to maximize reach among the target audience, with support from out-of-home activations at Yonge and Dundas in Toronto, digital billboards throughout Toronto and Quebec, influencer content, connected TV, and social.

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