Media Experts and Moosehead Raise the Bar for Everyday Heroes

Media Experts and Moosehead have teamed up to launch “Pedestal Pints," a campaign that rewards everyday Canadian heroes for overcoming relatable challenges with a Moosehead. The campaign includes a series of video spots featuring everyday people standing on a pedestal while holding a Moosehead. They are being honoured for slice-of-life accomplishments, such as talking to their kids about the ‘birds and the bees’ and fixing a sink. The launch is supported by CTV, online video, social, and OOH activations.

Read the full story in Media in Canada.